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~subject:"Psychology of advertising"
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Psychology of advertising
Werbung
13,748
Advertising
9,683
Werbewirkung
3,741
Advertising effects
3,687
Konsumentenverhalten
2,827
Consumer behaviour
2,821
Online-Marketing
1,752
Internet marketing
1,747
Theorie
1,358
Theory
1,327
Deutschland
925
USA
906
Marketing
786
United States
756
Markenführung
723
Brand management
719
advertising
637
Marketingmanagement
632
Marketing management
613
Social Web
532
Social web
531
Germany
474
Preismanagement
457
Pricing strategy
457
Markenimage
444
Brand image
433
Markenartikel
417
Wettbewerb
398
Zielgruppe
344
Brand
335
Target group
331
Werbewirtschaft
313
Competition
296
Werbepsychologie
296
Öffentlichkeitsarbeit
282
Advertising industry
277
Vereinigte Staaten
276
Internet
271
Spieltheorie
266
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Undetermined
72
Free
18
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Article
164
Book / Working Paper
101
Journal
2
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Article in journal
135
Aufsatz in Zeitschrift
135
Aufsatz im Buch
29
Book section
29
Hochschulschrift
22
Thesis
17
Collection of articles of several authors
14
Sammelwerk
14
Graue Literatur
13
Non-commercial literature
13
Bibliografie enthalten
11
Bibliography included
11
Konferenzschrift
8
Arbeitspapier
7
Working Paper
7
Conference proceedings
6
Lehrbuch
6
Textbook
6
Aufsatzsammlung
5
Conference paper
2
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2
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1
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1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
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1
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1
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1
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1
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Language
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English
221
German
41
French
3
Polish
1
Russian
1
Author
All
Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Kardes, Frank R.
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Yilmaz, Recep
3
Yoon, Sukki
3
Ambler, Tim
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Haley, Eric
2
Hansen, Flemming
2
Herr, Paul M.
2
Hujber, Tanja
2
Kim, Kacy K.
2
Kim, Yeonshin
2
Kyrousi, Antigone G.
2
Lee, Wei-Na
2
Lemennicier, Bertrand
2
Madden, Thomas Justin
2
Maillard, Olivier
2
Mattila, Anna S.
2
McQuarrie, Edward F.
2
Naderer, Brigitte
2
Noel, Hayden
2
Oh, Sangdo
2
Panigyrakis, George G.
2
Puntoni, Stefano
2
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Institution
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Springer Fachmedien Wiesbaden
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
7
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Konsum und Verhalten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Forschungsbeiträge
1
Breaking new ground in theory and practice
1
Contemporary cultural studies
1
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Source
All
ECONIS (ZBW)
267
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1
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
2
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
Saved in:
3
Advertising psychology and research : an introductory book
Lucas, Darrell B.
;
Britt, Steuart H.
-
1950
Persistent link: https://www.econbiz.de/10000038180
Saved in:
4
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
5
Grundlagen der internationalen
Werbung
: mit einer empirischen Fallstudie über den Einsatz von Werten in der
Werbung
am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
Saved in:
6
Werbewirkung und Kaufverhalten : unter ökonomischen und psychologischen Aspekten
Mayer, Hans
-
1990
Persistent link: https://www.econbiz.de/10000793996
Saved in:
7
Advertising and selling
Hollingworth, Harry L.
-
1985
-
Reprint, orig. publ. New York 1913
Persistent link: https://www.econbiz.de/10000697050
Saved in:
8
The theory of advertising
Scott, Walter Dill
-
1985
-
Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
Saved in:
9
The codes of advertising : fetishism and the political economy of meaning in the consumer society
Jhally, Sut
-
1987
Persistent link: https://www.econbiz.de/10000702319
Saved in:
10
Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F.
(
ed.
);
Mitchell, Andrew A.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000687884
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