//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The phenomenon of cult brands...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Retail trade
Consumer behaviour
83,095
Konsumentenverhalten
80,615
Schweiz
42,556
Messung
22,543
Measurement
22,329
Switzerland
22,066
Brand management
17,674
Markenführung
17,260
Theorie
16,877
Theory
16,588
Brand image
11,165
Markenimage
11,051
USA
10,906
Deutschland
10,512
Relationship marketing
10,143
Beziehungsmarketing
10,106
Germany
8,593
United States
8,196
Markenartikel
6,486
Brand
6,432
Customer satisfaction
6,382
Kundenzufriedenheit
6,194
Online-Handel
5,725
Online retailing
5,713
Social Web
5,689
Social web
5,684
Nordamerika
5,388
Online-Marketing
5,323
Internet marketing
5,288
Service quality
5,050
Dienstleistungsqualität
4,994
Einzelhandel
4,601
Schätzung
4,542
Estimation
4,293
Werbewirkung
4,234
Advertising effects
4,177
Electronic Commerce
3,976
Experiment
3,835
E-commerce
3,812
more ...
less ...
Online availability
All
Undetermined
2,050
Free
756
Type of publication
All
Article
3,429
Book / Working Paper
1,054
Journal
11
Type of publication (narrower categories)
All
Article in journal
3,158
Aufsatz in Zeitschrift
3,158
Aufsatz im Buch
232
Book section
232
Graue Literatur
225
Non-commercial literature
225
Hochschulschrift
145
Arbeitspapier
136
Working Paper
136
Thesis
109
Collection of articles of several authors
56
Sammelwerk
56
Conference paper
54
Konferenzbeitrag
54
Aufsatzsammlung
34
research-article
30
Bibliografie enthalten
26
Bibliography included
26
Case study
21
Fallstudie
21
Konferenzschrift
16
Collection of articles written by one author
12
Sammlung
12
Market information
10
Marktinformation
10
Statistics
8
Statistik
8
Conference proceedings
7
Amtsdruckschrift
5
Government document
5
conceptual-paper
5
Reprint
4
non-article
4
Handbook
3
Handbuch
3
Accompanied by computer file
2
Elektronischer Datenträger als Beilage
2
Lehrbuch
2
Systematic review
2
Textbook
2
more ...
less ...
Language
All
English
4,223
German
246
French
8
Polish
5
Italian
4
Norwegian
3
Spanish
3
Swedish
3
Danish
2
Czech
1
Hungarian
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Rudolph, Thomas
17
Zielke, Stephan
16
Gijsbrechts, Els
15
Gil Saura, Irene
15
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Ailawadi, Kusum L.
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Teller, Christoph
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Carpenter, Jason M.
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Gielens, Katrijn
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Calvo-Porral, Cristina
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
2
Nordic Council of Ministers
2
Schweiz / Bundesamt für Statistik
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bank Sarasin und Cie.
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Büro für Arbeits- und Sozialpolitische Studien
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Credit Suisse / Economic Research
1
Deutsche Bundesbank
1
EHI Retail Institute
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gewerkschaft Verkauf, Handel, Transport, Lebensmittel
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
478
Journal of retailing
149
Journal of business research : JBR
126
International journal of retail & distribution management
125
The international review of retail, distribution and consumer research
123
International journal of retail and distribution management
68
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International Journal of Retail & Distribution Management
25
Marketing intelligence & planning
25
SpringerLink / Bücher
24
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
International journal of production economics
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
European retail research
17
International journal of Indian culture and business management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
International journal of production research
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
History of retailing and consumption
13
more ...
less ...
Source
All
ECONIS (ZBW)
4,451
Other ZBW resources
42
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
4,494
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
2
Do retailers get blamed when manufacturer brands fail? :
measurement
of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
3
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
4
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
5
Store brand strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
6
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
7
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
9
Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Cohen, Michael A.
;
Cotterill, Ronald W.
- In:
The journal of industrial economics
59
(
2011
)
3
,
pp. 372-395
Persistent link: https://www.econbiz.de/10009356848
Saved in:
10
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->