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~subject:"Retail trade"
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Retail trade
Consumer behaviour
82,818
Konsumentenverhalten
79,689
Brand management
17,639
Markenführung
17,175
Markenimage
10,934
Brand image
10,928
Relationship marketing
9,745
Beziehungsmarketing
9,699
Theorie
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Theory
9,530
Markenartikel
6,400
Brand
6,388
Customer satisfaction
5,904
Kundenzufriedenheit
5,733
Online retailing
5,603
Online-Handel
5,600
Social Web
5,573
Social web
5,571
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5,223
USA
5,205
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United States
5,026
Deutschland
4,959
Germany
4,765
Service quality
4,484
Dienstleistungsqualität
4,437
Einzelhandel
4,407
Werbewirkung
4,105
Advertising effects
4,072
Electronic Commerce
3,733
E-commerce
3,597
Verbraucherverhalten
3,584
Marketingmanagement
3,513
Marketing management
3,508
Experiment
3,421
Advertising
3,393
Emotion
3,342
Werbung
3,329
Viral marketing
2,880
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Gijsbrechts, Els
15
Gil Saura, Irene
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Ailawadi, Kusum L.
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Teller, Christoph
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Carpenter, Jason M.
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Gielens, Katrijn
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Calvo-Porral, Cristina
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Stellenbosch University / Bureau for Economic Research
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The Nielsen Company (Germany)
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Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Goethe-Universität Frankfurt am Main
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Gottlieb Duttweiler Institute
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Handelshögskolan i Stockholm
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IGI Global
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Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
London School of Economics and Political Science
1
Maastricht Research School of Economics of Technology and Organizations
1
Magistrat der Stadt Wien
1
Melbourne
1
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Journal of retailing and consumer services
476
Journal of retailing
146
Journal of business research : JBR
126
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
120
International journal of retail and distribution management
68
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International Journal of Retail & Distribution Management
25
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
International journal of consumer studies
22
International journal of production economics
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
International journal of production research
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
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Source
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ECONIS (ZBW)
4,324
Other ZBW resources
42
USB Cologne (EcoSocSci)
1
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1
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
2
Organisational culture and the creation of brand identity : retail food branding in new markets
Rashid, Sabrina
;
Ghose, Kamal
- In:
Marketing intelligence & planning
33
(
2015
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10010528570
Saved in:
3
Overcoming institutional voids : maisons spéciales and the internationalisation of proto-modern brands
Alexander, Nicholas
;
Doherty, Anne Marie
- In:
Business history
63
(
2021
)
7
,
pp. 1079-1112
Persistent link: https://www.econbiz.de/10012624107
Saved in:
4
Brand-driven retail format innovation : a conceptual framework
Botschen, Guenther
;
Wegerer, Philipp
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 874-891
Persistent link: https://www.econbiz.de/10011775729
Saved in:
5
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
6
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
7
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
8
Store brand strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
9
Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco
;
Hubert, Anita Mirja
;
Sommer, Jens
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
4
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
Saved in:
10
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
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