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~subject:"Sales promotion"
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Sales promotion
Discounts
100
Consumer behaviour
85
Konsumentenverhalten
70
Cognition
65
Kognition
64
Need for cognition
40
discounts
39
need for cognition
34
Advertising effects
26
Werbewirkung
26
Theory
20
cognitive effort
20
Pricing strategy
19
Theorie
19
Brand image
18
Preismanagement
18
Markenimage
17
Experiment
16
Brand management
15
Decision
14
Entscheidung
14
Markenführung
13
Pricing
13
Rabatt
13
Rebate
13
Verkaufsförderung
12
Cognitive effort
11
Discounting
11
Diskontierung
11
Advertising
10
Internet marketing
10
Online-Marketing
10
Promotional methods
9
Retail trade
9
Emotion
8
Werbung
8
pricing
8
Börsenkurs
7
Need for Cognition
7
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12
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Bhatt, Siddharth Harshkant
2
Berger, Paul D.
1
Chauvin, Max
1
DelVecchio, Devon
1
Gijsbrechts, Els
1
Goggins, Kylie
1
Guyt, Jonne
1
Hanna, Richard
1
Haws, Kelly L.
1
Heath, Timothy B.
1
Herzog, Walter
1
Huang, Wen Hsien
1
Hudik, Marek
1
Jaber, Mazen
1
Jones, Joseph M.
1
Karlíček, Miroslav
1
Ngwe, Donald
1
Pai, Dinesh Ramdas
1
Suri, Rajneesh
1
Swain, Scott D.
1
Swaminathan, Srinivasan
1
Troebs, Cord-Christian
1
Wagner, Tillmann
1
Walker Reczek, Rebecca
1
Yang, Chun-ming
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Zane, Daniel M.
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Journal of promotion management : innovations in planning and applied research
2
European journal of marketing : EJM
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of service research
1
Marketing intelligence & planning
1
The journal of product & brand management
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ECONIS (ZBW)
12
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1
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
2
Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
3
Disguised-monetary
discounts
and purchase decisions : what is petrol worth?
Jaber, Mazen
;
Goggins, Kylie
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010233775
Saved in:
4
Optimizing time-limited price promotions
Hanna, Richard
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011662831
Saved in:
5
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
6
Fake
discounts
drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
7
Do customer
discounts
affect frontline employees?
Troebs, Cord-Christian
;
Wagner, Tillmann
;
Herzog, Walter
- In:
Journal of service research
24
(
2021
)
3
,
pp. 390-404
Persistent link: https://www.econbiz.de/10012592945
Saved in:
8
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
9
Promoting Pi day : consumer response to special day-themed sales promotions
Zane, Daniel M.
;
Walker Reczek, Rebecca
;
Haws, Kelly L.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 652-663
Persistent link: https://www.econbiz.de/10013426626
Saved in:
10
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
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