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Restoring service quality, satisfaction and loyalty in higher education institutions through market orientation
Bakar, Abdul Rahim Abu; Asmat Nizam Abdul Talib; … - In: Journal for global business advancement : JGBA 7 (2014) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10010489240
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Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh; Koilakuntla, Maddulety; Punyatoya, … - In: International journal of quality & reliability management 34 (2017) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
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Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
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The impact of market orientation on patient loyalty : the mediation of relationship quality
Huang, Jin-An; Lai, Chi-Shiun; Hu, Jer-San; Weng, Rhay-Hung - In: Service business 8 (2014) 4, pp. 499-515
Persistent link: https://www.econbiz.de/10010469729
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The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries
Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28
The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...
Persistent link: https://www.econbiz.de/10014439742
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Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira - In: Journal of marketing for higher education 33 (2023) 2, pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
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The effects of employee behavior in sustainable service organizations
Disse, Isabel Kittyma; Becker-Özcamlica, Hürrem - In: The journal of services marketing 36 (2022) 8, pp. 1095-1105
Persistent link: https://www.econbiz.de/10013410803
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Role of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, Bikram Jit Singh; Sahni, Sunpreet Kaur - In: International journal of electronic business 10 (2013) 4, pp. 331-354
Persistent link: https://www.econbiz.de/10009790705
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When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link
Auh, Seigyoung; Mengüç, Bülent; Katsikeas, Constantine S. - In: Journal of marketing research 56 (2019) 6, pp. 1012-1033
Persistent link: https://www.econbiz.de/10012177796
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The elements of customer satisfaction model in Serbian conditions
Cockalo, Dragan; Djordjevic, Dejan; Sajfert, Zvonko - In: International journal of services technology and management 17 (2012) 1, pp. 87-108
Persistent link: https://www.econbiz.de/10009657651