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Social Web
Consumer behaviour
79,071
Konsumentenverhalten
78,922
Customer satisfaction
15,272
Theorie
14,072
Theory
14,014
Kundenzufriedenheit
13,686
Persönlichkeitspsychologie
12,628
Personality psychology
12,350
Relationship marketing
11,303
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11,265
Erwartungsbildung
9,245
Expectation formation
9,156
Service quality
7,970
Dienstleistungsqualität
7,789
Brand management
7,673
Markenführung
7,665
Markenimage
6,854
Brand image
6,833
USA
6,378
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6,212
Online-Handel
5,678
Online retailing
5,676
Deutschland
5,372
Germany
5,085
Social web
4,962
Experiment
4,734
Online-Marketing
4,553
Internet marketing
4,531
Einzelhandel
4,309
Brand
4,295
Markenartikel
4,283
Retail trade
4,233
Emotion
4,068
Electronic Commerce
3,849
E-commerce
3,714
Werbewirkung
3,632
Advertising effects
3,605
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3,566
Vertrauen
3,133
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Ranfagni, Silvia
11
Rita, Paulo
11
Casaló, Luis V.
10
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Harrigan, Paul
10
Hennig-Thurau, Thorsten
10
Schivinski, Bruno
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Ko, Eunju
8
Liang, Sai
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Bailey, Michael
7
Balakrishnan, Janarthanan
7
Conduit, Jodie
7
Dolen, Willemijn M. van
7
Ghose, Anindya
7
Hazari, Sunil
7
Kuchler, Theresa
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
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13
IGI Global
9
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3
National Bureau of Economic Research
3
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2
Information Resources Management Association
2
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2
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2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
MSB Matthes & Seitz Berlin Verlagsgesellschaft
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
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Journal of business research : JBR
221
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
The journal of product & brand management
57
Journal of internet commerce
49
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
48
Psychology & marketing
44
The journal of brand management : an international journal
40
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
International journal of hospitality management
39
Journal of electronic commerce research : JECR
39
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Cogent business & management
35
Journal of marketing management : MM
34
Information systems research : ISR
33
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
31
Electronic commerce research
30
International journal of electronic commerce : IJEC
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of hospitality marketing & management
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
International journal of contemporary hospitality management
24
Journal of strategic marketing
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
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ECONIS (ZBW)
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1
Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo
;
López-Bonilla, Jesús Manuel
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
Saved in:
2
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
3
The psychological and motivational aspects of restaurant experience sharing behavior on social networking sites
Kim, DongHee
;
Jang, Soocheong
- In:
Service business
13
(
2019
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011965798
Saved in:
4
How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665918
Saved in:
5
Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 404-413
Persistent link: https://www.econbiz.de/10011782924
Saved in:
6
The impact of personality trait and social experience on youngsters’ intention to purchase impulsively from social commerce platforms
Anindito, Kusworo
;
Handarkho, Yonathan Dri
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10013367791
Saved in:
7
A study on service justice effectiveness on customer satisfaction and repurchase intention in social media environment on major online shopping malls
Agnihotri, Durgesh
;
Kulshreshtha, Kushagra
;
Tripathi, Vikas
- In:
Finance India : the quarterly journal of Indian …
34
(
2020
)
2
,
pp. 541-562
Persistent link: https://www.econbiz.de/10012670038
Saved in:
8
The utilitarian and social dual presence in Web 2.0 services
Sheng, Margaret L.
- In:
Total quality management & business excellence : an …
23
(
2012
)
8
,
pp. 875-890
Persistent link: https://www.econbiz.de/10009625442
Saved in:
9
Like-influencer framework : a study of factors influencing click of "like" option by users on Facebook
Sharma, Rashmi
- In:
Contemporary issues in social media marketing
,
(pp. 258-270)
.
2018
Persistent link: https://www.econbiz.de/10011715088
Saved in:
10
Motivations for Facebook use and college student's self-esteem and life satisfaction
Cho, Mi-Hea
;
Jun, Soo Hyun
- In:
Journal of international trade & commerce
12
(
2016
)
2
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011795415
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