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eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud; Zihagh, Fereshteh - In: International journal of consumer studies 46 (2022) 5, pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
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A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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The effect of online social network characteristics on consumer purchasing intention of social deals
Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Global economic review 43 (2014) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10010339721
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Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah; Iyer, Pramod; Paswan, Audhesh - In: Journal of customer behaviour 14 (2015) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
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Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
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The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina; Zeqiri, Jusuf - In: International journal of Islamic marketing and branding 5 (2020) 2, pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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Influence of social media content on consumer purchase intention : mediation effect of brand equity
Poturak, Mersid; Softić, Sumeja - In: Eurasian journal of business and economics : EJBE 12 (2019) 23, pp. 17-43
Persistent link: https://www.econbiz.de/10012225580