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Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah; Siraj, Sadaf - In: International journal of electronic business 14 (2018) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
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Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard; Kim, Eojina; Abrahams, Alan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
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Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin; Yoo, Myongjee; Yang, Wan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
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Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
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"Happy together" : effects of brand community engagement on customer happiness
Niedermeier, Anna; Albrecht, Lisa; Jahn, Benedikt - In: Journal of relationship marketing : innovations and … 18 (2019) 1, pp. 54-76
Persistent link: https://www.econbiz.de/10012181018
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan; Varshney, Sanjeev - In: International journal of internet marketing and … 13 (2019) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi; Srivastava, Mukta; Gupta, Deepanvita - In: Theoretical economics letters 9 (2019) 7, pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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User engagement mechanisms of online co-design service : does user innovativeness matter?
Windasari, Nila A.; Visita, Luksi - In: Asian Academy of Management journal : AAMJ 24 (2019) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10012426224