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Social Web
Consumer behaviour
83,564
Konsumentenverhalten
81,114
Theorie
9,321
Relationship marketing
9,160
Theory
9,156
Beziehungsmarketing
9,132
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7,641
Markenführung
7,601
Brand image
6,766
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6,726
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5,732
Online-Handel
5,684
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5,673
Kundenzufriedenheit
5,575
Social web
4,825
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4,813
Online-Marketing
4,598
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4,584
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4,569
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4,427
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4,383
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4,373
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4,365
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4,359
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4,323
Deutschland
4,071
Germany
3,774
Werbewirkung
3,731
Advertising effects
3,690
Electronic Commerce
3,654
Verbraucherverhalten
3,589
E-commerce
3,546
Experiment
3,417
Emotion
3,273
Advertising
3,154
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3,081
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2,918
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2,914
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Filieri, Raffaele
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14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
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10
Stephen, Andrew T.
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
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Rather, Raouf Ahmad
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8
Sohail, M. Sadiq
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8
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7
Conduit, Jodie
7
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7
Kumar, Jitender
7
Kumar, Vikas
7
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7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
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7
Thaichon, Park
7
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2
Technische Universität Braunschweig
2
Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
217
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,825
EconStor
1
OLC EcoSci
1
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1
Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan
;
Kim, Angella
;
Koo, Jayoung
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
Saved in:
2
Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana
;
Brengman, Malaika
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 218-241
Persistent link: https://www.econbiz.de/10011372580
Saved in:
3
Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input
Wu, Juanjuan
;
Song, Sanga
;
Whang, Claire Haesung
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012533611
Saved in:
4
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
5
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
Saved in:
6
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
7
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
8
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
9
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
10
Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Li, Xitong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011560736
Saved in:
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