Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Introducing bi-directional par...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Brand management
17,670
Markenführung
17,256
Brand image
11,167
Markenimage
11,053
Consumer behaviour
9,534
Konsumentenverhalten
9,429
Markenartikel
5,662
Brand
5,657
Relationship marketing
2,997
Beziehungsmarketing
2,991
Markenpolitik
2,210
Social web
2,033
Deutschland
1,975
Cultural heritage
1,866
Germany
1,840
Online-Marketing
1,820
Kulturgüter
1,808
Internet marketing
1,794
Marketingmanagement
1,588
Marketing management
1,579
Werbewirkung
1,486
Advertising effects
1,472
Standortpolitik
1,196
Theorie
1,136
Theory
1,135
Tourismusmarketing
1,111
Tourism marketing
1,109
Marketing
1,090
Tourism
1,065
Luxury goods
1,056
Luxusgüter
1,054
Tourismus
1,019
Herkunftsbezeichnung
1,006
Designation of origin
1,005
Corporate reputation
985
Firmenimage
981
Customer satisfaction
975
Kundenzufriedenheit
956
USA
918
more ...
less ...
Online availability
All
Undetermined
1,252
Free
249
Type of publication
All
Article
1,753
Book / Working Paper
283
Type of publication (narrower categories)
All
Article in journal
1,568
Aufsatz in Zeitschrift
1,568
Aufsatz im Buch
182
Book section
182
Hochschulschrift
36
Graue Literatur
34
Non-commercial literature
34
Arbeitspapier
23
Working Paper
23
Thesis
22
Collection of articles of several authors
21
Sammelwerk
21
Case study
18
Fallstudie
18
Aufsatzsammlung
17
Conference paper
13
Konferenzbeitrag
13
Konferenzschrift
11
Ratgeber
6
Guidebook
5
Collection of articles written by one author
3
Conference proceedings
3
Sammlung
3
Article
2
Festschrift
2
Reprint
2
Glossar enthalten
1
Glossary included
1
Lehrbuch
1
Research Report
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,909
German
126
Polish
3
Author
All
Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Burmann, Christoph
10
Cova, Bernard
10
Veloutsou, Cleopatra
10
Hollebeek, Linda D.
9
Rita, Paulo
9
Hajli, Nick
8
Kunkel, Thilo
8
Ranfagni, Silvia
8
Filieri, Raffaele
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Ozuem, Wilson
7
Schivinski, Bruno
7
Usman, Osly
7
Becker, Kip
6
Dessart, Laurence
6
Füller, Johann
6
Harrigan, Paul
6
Haverila, Kai
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Chan-Olmsted, Sylvia M.
5
Haverila, Matti
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Nobre, Helena
5
Popp, Bastian
5
Rowley, Jennifer
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Trinity College Dublin / Department of Economics
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
112
The journal of brand management : an international journal
63
Journal of retailing and consumer services
58
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
21
Journal of marketing management : MM
21
Marketing intelligence & planning
21
Tourism management : research, policies, practice
21
Business horizons
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of internet commerce
18
SpringerLink / Bücher
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Cogent business & management
15
Psychology & marketing
15
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of technology marketing : IJTMkt
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising research
10
Journal of global marketing
10
Marketing theory
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of consumer studies
9
more ...
less ...
Source
All
ECONIS (ZBW)
2,033
EconStor
3
Showing
1
-
10
of
2,036
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
2
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
3
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
4
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
5
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
6
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
7
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
8
Humanizing stigmatized places : inter-group contact and attitude change toward Pakistan and Iran in the "Humans of New York" Facebook space
Yousaf, Salman
;
Fan, Xiucheng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012257667
Saved in:
9
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
10
Place marketing, place branding, and social media : perspectives of municipal practitioners
Cleave, Evan
;
Arku, Godwin
;
Sadler, Richard
;
Kyeremeh, …
- In:
Growth and change : a journal of urban and regional policy
48
(
2017
)
4
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10011806317
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
