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Impact of social media marketing on consumer consciousness and purchase of durable products

Sumanjeet Singh; Rajak, Binod Kumar; Paliwal, Minakshi - In: International journal of business information systems : … 43 (2023) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10014307399

Facebook user's habits in getting commercial information : a study on Hong Kong students

Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71

Persistent link: https://www.econbiz.de/10011814242

Facebook-Fans und Konsumkapital in der Unterhaltungsbranche

Weimar, Daniel - 2012

Persistent link: https://www.econbiz.de/10013441217

Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals

Koch, Oliver Francis; Benlian, Alexander - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 37-52

Persistent link: https://www.econbiz.de/10011422788

Special issue: Gaming

Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011508906

Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews

Li, Xitong - In: Journal of management information systems : JMIS 33 (2016) 1, pp. 171-201

Persistent link: https://www.econbiz.de/10011560736

Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

Persistent link: https://www.econbiz.de/10010128867

Marketing activity, blogging, and sales

Onishi, Hiroshi; Manchanda, Puneet - In: MSI reports : working paper series (2010) 3, pp. 183-250

Persistent link: https://www.econbiz.de/10008841373

Effects of consumer visit to online community and product channel on local sales of large consumer goods : evidence from real estate industry

Li, Qi; Wang, Quansheng; Lin, Zhijie - In: The journal of strategic information systems : … 27 (2018) 2, pp. 191-204

Persistent link: https://www.econbiz.de/10011882345

Brand Communities for Fast Moving Consumer Goods : An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

Meister, Sandra - 2012

Do brand communities really work for FMCG? Can brand-community members be characterized by specific behavioral attributes? Are there significant differences between members and those simply visiting the brand-community site? In her study Sandra Meister derives a set of behavioral attributes...

Persistent link: https://www.econbiz.de/10014015820

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