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ECONIS (ZBW)
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date (oldest first)
1
Socially responsible or financially exploitative? :
sports
fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
Young consumers' esposure to alcohol
sponsorship
in
sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
3
When
sponsorship
causes anger : understanding negative fan reactions to postings on
sports
clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
Online technologies and
sports
: a new era for
sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
5
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
6
Impact of Facebook marketing on Lebanese athletes'
decision
-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
7
Alcohol,
sponsorship
, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
8
Activating a gloval
sport
sponsorship
with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
9
The impact of
sponsorship
on social media engagement : a longitudinal examination of professional
sport
teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
10
New media and technology use in corporate
sport
sponsorship
: performing activational leverage from an exchange perspective
Dees, Windy
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009514074
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