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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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Social marketing : strategies for changing public behavior
Kotler, Philip; Roberto, Eduardo L. - 1989 - 1. pr
Persistent link: https://www.econbiz.de/10000507174
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Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10000082240
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Social marketing : an approach to planned social change
Kotler, Philip; Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003717548
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Up and out of poverty : the social marketing solution
Kotler, Philip; Lee, Nancy R. - 2009
Persistent link: https://www.econbiz.de/10003776939
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Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen
Kotler, Philip; Lee, Nancy R. - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10003917415
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Social marketing : influencing behaviors for good
Kotler, Philip; Lee, Nancy R. - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10003543172
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig; Kotler, Philip - In: The SAGE handbook of social marketing, (pp. 80-94). 2011
Persistent link: https://www.econbiz.de/10009380705
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Social marketing : influencing behaviors for good
Lee, Nancy R.; Kotler, Philip - 2011 - 4. ed.
Persistent link: https://www.econbiz.de/10009408016
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Social marketing : improving the quality of life
Kotler, Philip; Roberto, Ned; Lee, Nancy R. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001668925