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~subject:"Social marketing"
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Les clés du marketing
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Social marketing
Marketing
224
Marketingmanagement
126
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89
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42
Marketingtheorie
42
Theorie
32
Theory
32
USA
28
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26
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25
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23
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18
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16
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15
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15
Social Marketing
14
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13
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12
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11
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11
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9
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9
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9
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7
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7
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6
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6
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15
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Kotler, Philip
17
Lee, Nancy R.
12
Roberto, Eduardo L.
2
Ansary, Adel I. el-
1
Cheng, Hong
1
Colehour, Julie
1
Hugo, Hubert
1
Lazer, William
1
Lefebvre, R. Craig
1
Reineke, Ursel
1
Roberto, Ned
1
Shaw, Eric H.
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AMS review : official publication of the Academy of Marketing Science
1
Nonprofit marketing : sectoral applications
1
The SAGE handbook of social marketing
1
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ECONIS (ZBW)
15
USB Cologne (EcoSocSci)
2
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
3
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
4
Social marketing : an approach to planned social change
Kotler, Philip
;
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003717548
Saved in:
5
Up and out of poverty : the social marketing solution
Kotler, Philip
;
Lee, Nancy R.
-
2009
Persistent link: https://www.econbiz.de/10003776939
Saved in:
6
Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen
Kotler, Philip
;
Lee, Nancy R.
-
2010
-
1. Aufl
Persistent link: https://www.econbiz.de/10003917415
Saved in:
7
Social marketing : influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003543172
Saved in:
8
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
9
Social marketing : influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
Saved in:
10
Social marketing : improving the quality of life
Kotler, Philip
;
Roberto, Ned
;
Lee, Nancy R.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001668925
Saved in:
1
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