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Social web
Advertising
26
Werbung
25
Consumer behaviour
19
Internet marketing
19
Japan
19
Konsumentenverhalten
19
Online-Marketing
19
Advertising effects
13
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13
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Okazaki, Shintaro
6
Campo, Sara
5
Rubio Benito, Natalia
5
Jiménez-Barreto, Jano
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Andrade, Victoria
1
Cerdá-Mansilla, Elena
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Díaz-Martín, Ana M.
1
Menéndez, Héctor D.
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Menéndez-Benito, Héctor D.
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Molinillo, Sebastián
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Plangger, Kirk
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Rozano, Mercedes
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Schuberth, Florian
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Sthapit, Erose
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Tagashira, Takumi
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Tourism management : research, policies, practice
2
Cutting edge international research
1
International marketing review
1
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ECONIS (ZBW)
10
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1
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Saved in:
2
Critical success factors for sharing information and knowledge of COVID-19 through Twitter
Cerdá-Mansilla, Elena
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Knowledge management research & practice : KMRP ; an …
19
(
2021
)
4
,
pp. 445-453
Persistent link: https://www.econbiz.de/10012801917
Saved in:
3
Exploring the dimensions of online destination brand experience : Spanish and North American tourists' perspectives
Jiménez-Barreto, Jano
;
Sthapit, Erose
;
Rubio Benito, …
- In:
Tourism management perspectives : TMP
31
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012113021
Saved in:
4
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
5
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
6
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
7
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
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8
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
9
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
10
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
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