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Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Nguyen Thi Hong An; Nguyen Phuong; Phuong Uyen Dinh - In: Journal for international business and entrepreneurship … 14 (2022) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10013478473
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet; Singh, Gurmeet; Aiyub, Asheefa Shaheen - In: Journal of internet commerce 19 (2020) 1, pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership
Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...
Persistent link: https://www.econbiz.de/10012221786
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Positive customer churn : an application to online dating
Dechant, Andrea; Spann, Martin; Becker, Jan U. - In: Journal of service research 22 (2019) 1, pp. 90-100
Persistent link: https://www.econbiz.de/10012005779
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Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation
Lv, Haixia; Yu, Guang; Wu, Gang - In: International journal of information technology and … 17 (2018) 3, pp. 170-183
Persistent link: https://www.econbiz.de/10011896613
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Social media's contribution to customer satisfaction with services
Pinto, Mary Beth - In: The service industries journal 35 (2015) 11/12, pp. 573-590
Persistent link: https://www.econbiz.de/10011401718
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First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin; Ye, Qiang - In: Production and operations management : an international … 23 (2014) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10010364045