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Social web
Konsumentenverhalten
79,049
Consumer behaviour
78,617
Werbung
13,736
Theorie
13,013
Theory
12,776
Ethik
12,074
Ethics
11,386
Advertising
10,320
Beziehungsmarketing
8,898
Relationship marketing
8,890
Markenführung
7,914
Brand management
7,906
Werbewirkung
7,880
Islam
7,714
Advertising effects
7,655
Islamic finance
6,816
Markenimage
6,803
Brand image
6,762
Islamisches Finanzsystem
6,616
USA
6,412
United States
6,009
Online-Marketing
5,812
Internet marketing
5,778
Customer satisfaction
5,466
Kundenzufriedenheit
5,460
Online-Handel
5,439
Deutschland
5,427
Online retailing
5,427
Social Web
5,013
Unternehmensethik
4,816
Business ethics
4,800
Germany
4,596
Markenartikel
4,528
Brand
4,446
Dienstleistungsqualität
4,365
Service quality
4,363
Einzelhandel
4,224
Retail trade
4,119
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3,896
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Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
17
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
12
Rita, Paulo
11
Seo, Yuri
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Schweidel, David A.
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Chen, Huan
9
Choi, Yung Kyun
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Law, Chun Hung Roberts
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Yoon, Sukki
9
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8
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8
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8
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8
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8
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8
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8
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8
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8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Michaelidou, Nina
7
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2
Edward Elgar Publishing
2
Peter Lang GmbH
2
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
Nomos Verlagsgesellschaft
1
OECD
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
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Journal of business research : JBR
229
Journal of retailing and consumer services
175
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
International journal of advertising : the review of marketing communications
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Technological forecasting & social change : an international journal
62
The journal of product & brand management
57
Journal of marketing communications
53
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
46
Psychology & marketing
46
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
The journal of brand management : an international journal
37
Cogent business & management
34
Journal of advertising research
33
Journal of marketing management : MM
33
Journal of management information systems : JMIS
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of hospitality management
30
International journal of technology marketing : IJTMkt
30
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
Journal of marketing
27
Journal of travel and tourism marketing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Young consumers : insight and ideas for responsible marketers
27
Asia Pacific journal of marketing and logistics
26
International journal of advertising : the quarterly review of marketing communications
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Marketing intelligence & planning
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
5,009
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1
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date (oldest first)
1
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
What affects users to click social media ads and purchase intention? : the roles of
advertising
value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
3
Inclusive
advertising
featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
4
Investigating the impact of Facebook
advertising
features on consumer behaviour
Vo Thi Huong Giang
;
Duy Binh Luong
;
Le Khoa Huan
;
Thi …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 17-25
Persistent link: https://www.econbiz.de/10014375455
Saved in:
5
Influencer endorsements : how
advertising
disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
6
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
7
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
8
An empirical study on determining the effectiveness of social media
advertising
: a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
9
Facebook
advertising
, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
10
Advertising
value constructs' implication on purchase intention : social media
advertising
Karunarathne, E. A. C. P.
;
Thilini, Weerasinge Asha
- In:
Management dynamics in the knowledge economy
10
(
2022
)
3/37
,
pp. 287-303
Persistent link: https://www.econbiz.de/10013435705
Saved in:
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