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Social web
Consumer behaviour
83,584
Konsumentenverhalten
81,134
Südkorea
21,410
South Korea
21,242
Online-Marketing
13,229
Internet marketing
13,113
Theorie
10,189
Theory
10,017
Relationship marketing
9,981
Beziehungsmarketing
9,953
Social Web
9,061
Brand management
8,325
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8,284
Brand image
7,041
Markenimage
7,000
Online-Handel
6,461
Online retailing
6,448
USA
6,298
Customer satisfaction
6,063
United States
6,022
Kundenzufriedenheit
5,896
Electronic Commerce
5,056
Viral marketing
4,917
Virales Marketing
4,897
Deutschland
4,892
E-commerce
4,820
Werbewirkung
4,722
Advertising effects
4,674
Service quality
4,654
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4,608
Germany
4,516
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4,466
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4,453
Einzelhandel
4,317
Retail trade
4,275
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4,069
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3,991
China
3,813
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Dwivedi, Yogesh Kumar
22
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21
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
19
Hajli, Nick
18
Harrigan, Paul
17
Rita, Paulo
17
Stephen, Andrew T.
17
Hollebeek, Linda D.
16
Ozuem, Wilson
15
Bigné Alcañiz, J. Enrique
14
Flavián Blanco, Carlos
14
Hennig-Thurau, Thorsten
13
Schweidel, David A.
13
Thaichon, Park
13
Füller, Johann
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Tan, Yong
12
Veloutsou, Cleopatra
12
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Haenlein, Michael
11
Kumar, Vikas
11
Moe, Wendy W.
11
Qiu, Liangfei
11
Sabatini, Fabio
11
Seo, Yuri
11
Skiera, Bernd
11
Akram, Umair
10
Alarcón-del-Amo, María-del-Carmen
10
Bilgihan, Anil
10
Constantinides, Efthymios
10
Gu, Bin
10
Hinson, Robert
10
Hong, Yili
10
Kim, Juran
10
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10
Rana, Nripendra P.
10
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Springer Fachmedien Wiesbaden
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IGI Global
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National Bureau of Economic Research
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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American Marketing Association
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MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
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Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Bundesanzeiger Verlag
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Center of Market Oriented Product and Production Management
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DGT Jahrestagung <19., 2015, Kempten>
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Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Eberhard Karls Universität Tübingen
1
Erich-Schmidt-Verlag
1
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Journal of business research : JBR
312
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Technological forecasting & social change : an international journal
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
International journal of advertising : the review of marketing communications
78
Journal of marketing communications
75
Information systems research : ISR
73
Tourism management : research, policies, practice
73
International journal of hospitality management
66
Journal of promotion management : innovations in planning and applied research
66
The journal of product & brand management
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of management information systems : JMIS
61
Journal of internet commerce
60
Psychology & marketing
60
Electronic commerce research
55
Business horizons
53
International journal of technology marketing : IJTMkt
52
Journal of electronic commerce research : JECR
50
Journal of marketing management : MM
50
SpringerLink / Bücher
50
International journal of business information systems : IJBIS
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
The journal of brand management : an international journal
49
Cogent business & management
47
Journal of marketing
47
Marketing intelligence & planning
47
Journal of travel and tourism marketing
44
International journal of consumer studies
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Journal of hospitality marketing & management
40
Springer eBook Collection
40
Journal of advertising research
39
Journal of strategic marketing
39
International journal of contemporary hospitality management
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
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ECONIS (ZBW)
9,052
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1
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1
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
Saved in:
2
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
3
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
4
The effect of online social network characteristics on consumer purchasing intention of social deals
Park, Min Sook
;
Shin, Jong-kuk
;
Ju, Yong
- In:
Global economic review
43
(
2014
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10010339721
Saved in:
5
Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah
;
Iyer, Pramod
;
Paswan, Audhesh
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
Saved in:
6
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
Saved in:
7
The effect of e-WOM and content marketing on customers' purchase intention
Kajtazi, Kaltrina
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10012512771
Saved in:
8
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
9
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
10
Influence of social media content on consumer purchase intention : mediation effect of brand equity
Poturak, Mersid
;
Softić, Sumeja
- In:
Eurasian journal of business and economics : EJBE
12
(
2019
)
23
,
pp. 17-43
Persistent link: https://www.econbiz.de/10012225580
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