//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Place branding & place marketi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Bibliometrics
20,338
Bibliometrie
20,219
Brand management
17,666
Markenführung
17,252
Consumer behaviour
8,119
Konsumentenverhalten
8,072
Markenimage
7,247
Brand image
7,157
Brand
5,317
Markenartikel
5,317
Relationship marketing
2,810
Beziehungsmarketing
2,807
Deutschland
2,645
Nonprofit management
2,625
Nonprofit-Management
2,625
Germany
2,500
Markenpolitik
2,198
Social Web
2,077
Theory
2,054
Theorie
2,048
Welt
1,934
USA
1,917
World
1,913
United States
1,879
Online-Marketing
1,821
Internet marketing
1,797
Marketingmanagement
1,593
Marketing management
1,586
Innovation
1,456
Literature review
1,387
Werbewirkung
1,256
Advertising effects
1,245
Standortpolitik
1,196
Marketing
1,137
Corporate Social Responsibility
1,125
Corporate social responsibility
1,124
literature review
1,073
Strategisches Management
1,000
Supply chain
987
more ...
less ...
Online availability
All
Undetermined
1,279
Free
274
Type of publication
All
Article
1,786
Book / Working Paper
288
Type of publication (narrower categories)
All
Article in journal
1,607
Aufsatz in Zeitschrift
1,607
Aufsatz im Buch
179
Book section
179
Hochschulschrift
36
Graue Literatur
31
Non-commercial literature
31
Thesis
20
Collection of articles of several authors
19
Sammelwerk
19
Arbeitspapier
18
Working Paper
18
Aufsatzsammlung
15
Case study
14
Conference paper
14
Fallstudie
14
Konferenzbeitrag
14
Konferenzschrift
11
Ratgeber
6
Guidebook
5
Conference proceedings
3
Festschrift
2
Reprint
2
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,961
German
112
Polish
3
Author
All
Loureiro, Sandra Maria Correia
12
Martínez-López, Francisco J.
12
Gázquez-Abad, Juan Carlos
11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Dwivedi, Yogesh Kumar
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ibrahim, Blend
6
Karjaluoto, Heikki
6
Rahman, Zillur
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Behl, Abhishek
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Deng, Qi
5
Harrigan, Paul
5
Haverila, Matti
5
Johnen, Marius
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Ozuem, Wilson
5
Pitt, Leyland F.
5
Popp, Bastian
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
more ...
less ...
Published in...
All
Journal of business research : JBR
114
The journal of brand management : an international journal
57
International journal of internet marketing and advertising : IJIMA
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing management : MM
22
Journal of marketing communications
21
Business horizons
20
International journal of advertising : the review of marketing communications
20
Journal of internet commerce
19
Marketing intelligence & planning
19
Technological forecasting & social change : an international journal
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
18
SpringerLink / Bücher
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
15
Psychology & marketing
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of strategic marketing
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Springer eBook Collection
12
Tourism management perspectives : TMP
12
International journal of contemporary hospitality management
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of travel and tourism marketing
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Journal of electronic commerce research : JECR
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Journal of the Academy of Marketing Science
10
more ...
less ...
Source
All
ECONIS (ZBW)
2,074
Showing
1
-
10
of
2,074
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
2
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
3
Place marketing, place branding, and social media : perspectives of municipal practitioners
Cleave, Evan
;
Arku, Godwin
;
Sadler, Richard
;
Kyeremeh, …
- In:
Growth and change : a journal of urban and regional policy
48
(
2017
)
4
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10011806317
Saved in:
4
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
5
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
6
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
7
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
8
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
9
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
10
Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy
;
Pradhan, Debasis
;
Swani, Kunal
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->