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Social web
Brand management
17,810
Markenführung
17,397
Brand image
11,257
Markenimage
11,145
Consumer behaviour
9,625
Konsumentenverhalten
9,521
Markenartikel
5,728
Brand
5,723
Relationship marketing
3,025
Beziehungsmarketing
3,019
Markenpolitik
2,210
Social Web
2,056
Deutschland
1,979
Cultural heritage
1,905
Kulturgüter
1,847
Germany
1,842
Online-Marketing
1,832
Internet marketing
1,806
Marketingmanagement
1,605
Marketing management
1,596
Werbewirkung
1,497
Advertising effects
1,483
Standortpolitik
1,196
Theorie
1,141
Theory
1,140
Tourismusmarketing
1,133
Tourism marketing
1,130
Marketing
1,098
Tourism
1,083
Luxury goods
1,062
Luxusgüter
1,060
Tourismus
1,037
Herkunftsbezeichnung
1,025
Designation of origin
1,024
Corporate reputation
1,003
Firmenimage
999
Customer satisfaction
987
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968
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916
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Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Burmann, Christoph
10
Cova, Bernard
10
Veloutsou, Cleopatra
10
Hollebeek, Linda D.
9
Rita, Paulo
9
Hajli, Nick
8
Kunkel, Thilo
8
Ranfagni, Silvia
8
Becker, Kip
7
Filieri, Raffaele
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Ozuem, Wilson
7
Schivinski, Bruno
7
Usman, Osly
7
Dessart, Laurence
6
Füller, Johann
6
Harrigan, Paul
6
Haverila, Kai
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Chan-Olmsted, Sylvia M.
5
Haverila, Matti
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Nobre, Helena
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Popp, Bastian
5
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Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Trinity College Dublin / Department of Economics
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
112
The journal of brand management : an international journal
63
Journal of retailing and consumer services
59
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
23
Tourism management : research, policies, practice
22
International journal of advertising : the review of marketing communications
21
Journal of marketing management : MM
21
Marketing intelligence & planning
21
Business horizons
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of internet commerce
18
SpringerLink / Bücher
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Cogent business & management
15
Psychology & marketing
15
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of technology marketing : IJTMkt
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising research
10
Journal of global marketing
10
Marketing theory
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of consumer studies
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ECONIS (ZBW)
2,053
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1
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
2
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
3
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
4
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
5
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
6
Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo
;
Fernández, Alejandra C.
;
Gómez, Mar
; …
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
Saved in:
7
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
8
Humanizing stigmatized places : inter-group contact and attitude change toward Pakistan and Iran in the "Humans of New York" Facebook space
Yousaf, Salman
;
Fan, Xiucheng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012257667
Saved in:
9
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
10
Place marketing, place branding, and social media : perspectives of municipal practitioners
Cleave, Evan
;
Arku, Godwin
;
Sadler, Richard
;
Kyeremeh, …
- In:
Growth and change : a journal of urban and regional policy
48
(
2017
)
4
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10011806317
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