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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
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Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye; Alvandi, Mohsen - In: International journal of internet marketing and … 14 (2020) 3, pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
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B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de/10014318814
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.; Kalra, Ashish; Riley, Jen - In: Information & management : the internat. journal of … 59 (2022) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
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Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin; Lu, Baozhou; Zheng, Haidong - In: Journal of business research : JBR 112 (2020), pp. 170-189
Persistent link: https://www.econbiz.de/10012230575