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~subject:"Sport organization"
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Sport organization
Sports marketing
2,019
Sportmarketing
2,014
Professional sports
998
Profisport
998
Sport
879
Sports
836
Consumer behaviour
686
Konsumentenverhalten
686
stock prices
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Football
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Sportveranstaltung
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Sport event
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Sportorganisation
457
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432
Sponsoring
431
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378
Brand management
324
Markenführung
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Markenimage
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239
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event studies
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Relationship marketing
188
Welt
167
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Germany
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Ko, Yong Jae
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7
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7
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7
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7
Uhrich, Sebastian
7
Vrontis, Demetris
7
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6
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6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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5
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5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Baker, Thomas A., III.
4
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4
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4
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4
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4
Inoue, Yuhei
4
Jang, Wonseok
4
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4
O'Reilly, Norm
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4
Yoshida, Masayuki
4
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4
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3
Asada, Akira
3
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3
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2
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1
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1
Peter Lang GmbH
1
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Journal of sport management : the official journal of the North American Society of Sport Management
43
European Sport management quarterly : ESMQ
41
International journal of sports marketing & sponsorship
38
Sport management review
38
International journal of sport management and marketing : IJSMM
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Journal of business research : JBR
7
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
The journal of brand management : an international journal
5
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Routledge international handbooks
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
European journal of international management : EJIM
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Journal of sports economics
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Working papers / Harvard Business School, Division of Research
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing analysis in sport business : global perspectives
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The marketing review
2
The service industries journal
2
Advances in media, entertainment, and the arts (AMEA) book series
1
Arbeitspapiere des Lehrstuhls / Westfälische Wilhelms-Universität, Münster, Lehrstuhl für Betriebswirtschaftslehre insbesondere Controlling
1
Asian economic policy review : AEPR
1
Blickpunkt Sportmanagement
1
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ECONIS (ZBW)
456
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1
Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Dietl, Helmut
;
Schweizer, Nicolas
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10011503985
Saved in:
2
Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms
Sung, Hojun
;
Nam, Changi
;
Kim, Minki
;
Han, Seung Hun
- In:
International journal of sport finance
11
(
2016
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10011452064
Saved in:
3
Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.
;
Rizzo, Cristian
;
Pino, Giovanni
- In:
Journal of business research : JBR
98
(
2019
),
pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
Saved in:
4
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
5
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
6
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
7
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
8
What makes sports leagues successful? : a study on Indian professional sports leagues
Tripathi, Sanjeev
;
Kapoor, Ankur
- In:
International journal of Indian culture and business …
15
(
2017
)
2
,
pp. 206-228
Persistent link: https://www.econbiz.de/10011845671
Saved in:
9
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
10
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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