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Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas; Tachilzik, Thomas; Bongaerts, Robert - In: Phantom ex machina : digital disruption's role in …, (pp. 53-70). 2017
Persistent link: https://www.econbiz.de/10012163391
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Channel champions : how leading companies build new strategies to serve customers
Wheeler, Steven - 1999
Persistent link: https://www.econbiz.de/10013531564
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Handbook of CRM : achieving excellence in customer management
Payne, Adrian - 2006
processes -- The need for a CRM strategic framework -- Process 1: the strategy development process -- Process 2: the value … CRM -- Chapter 2: The strategy development process -- Chapter 3: The value creation process -- Chapter 4: The multi …: Organizing for CRM implementation -- Checklist for CRM leaders -- 2. The strategy development process -- Business strategy -- The …
Persistent link: https://www.econbiz.de/10012683098
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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Aligning 4C strategy with social network applications for CRM performance
Hung, Wei-Hsi; Chang, I-Cheng; Chen, Yan; Ho, Ying-Li - In: Journal of global information management : an official … 27 (2019) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10012006639
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Strategic customer management : strategizing the sales organization
Piercy, Nigel; Piercy, Nigel; Lane, Nikala - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003772513
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Das Märchen vom König Kunde : Service in Deutschland - Wüste oder Oase? ; das Strategie-Buch für kundenorientierte Unternehmen ; das 1x1 der Kundenorientierung ; Firmenbeiträge von...
Ederer, Günter (contributor); Seiwert, Lothar (contributor) - 1998
Persistent link: https://www.econbiz.de/10000648254
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Status Quo des Kundenmanagement im kulturellen Bereich am Beispiel öffentlicher Theater in Deutschland
Wiedmann, Klaus-Peter; Hennigs, Nadine; Gaßmann, Barbara; … - 2007
Persistent link: https://www.econbiz.de/10003534742
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Kundenkommunikation über Social Media : ein Planungsprozess
Fabian, Romy - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008987272