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Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke; Melewar, T. C.; Dinnie, Keith; Lange, Thomas - In: Journal of business research : JBR 109 (2020), pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
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Positioning and differentiation by using brand personality attributes : do mission and vision statements contribute to building a unique corporate identity?
Ingenhoff, Diana; Fuhrer, Tanja - In: Corporate communications : an international journal 15 (2010) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10003943664
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Communication strategies for reputation management of the company
Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13
Persistent link: https://www.econbiz.de/10011546136
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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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Promoting nonprofit organizations : a reputation management approach
Kinzey, Ruth Ellen - 2013
Welcome to the not-for-profit world -- Strategic communication planning -- Sustainable citizenship -- Crisis communication -- Cause-related marketing -- The art of connectivity -- Creating nonprofit engagement
Persistent link: https://www.econbiz.de/10009746663
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10003565019
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The influence of public relations and communication functions on perceptions of organizational success, innovation and reputation
Blotnicky, Karen A.; Thurlow, Amy - In: International journal of management and marketing … 14 (2021) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012671273
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Strategic corporate communication and impact in Indian service sector
Sinha, Mala; Bhatia, Perveen - In: Corporate communications : an international journal 21 (2016) 1, pp. 120-140
Persistent link: https://www.econbiz.de/10011460439
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National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip; Lee, Jung Wan - In: Global aspects of reputation and strategic management, (pp. 127-142). 2019
Persistent link: https://www.econbiz.de/10012125451
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Reputation on the line : the Starbucks cases
Hutt, Roger W. - In: Journal of business strategy 37 (2016) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10011518284