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Evolution of the migratory supply chain model
Potter, Andrew; Towill, Denis R.; Christopher, Martin - In: Supply chain management : an international journal 20 (2015) 6, pp. 603-612
Persistent link: https://www.econbiz.de/10011437284
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Demand chain management : enhancing customer lifetime value through integration of marketing and supply chain management
Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 12 (2015) 3, pp. 7-26
Persistent link: https://www.econbiz.de/10011412145
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Assessing financial viability of the freemium model for supply chain service value networks : a case study of the container management service industry
Panou, Konstantinos - In: International journal of integrated supply management : … 9 (2014/2015) 3, pp. 137-177
Persistent link: https://www.econbiz.de/10011502642
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How does customer self-construal moderate CRM value creation chain?
Qi, Jia-Yin; Qu, Qi-Xing; Zhou, Yong-Pin - In: Electronic commerce research and applications 13 (2014) 5, pp. 295-304
Persistent link: https://www.econbiz.de/10011349128
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3D printing : enabling customer-centricity in the supply chain
Martinelli, Elisa Martina; Christopher, Martin - In: International journal of value chain management : IJVCM 10 (2019) 2, pp. 87-106
Persistent link: https://www.econbiz.de/10012060355
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Does IT alignment between supply chain partners enhance customer value creation? : an empirical investigation
Kim, Daekwan; Cavusgil, S. Tamer; Cavusgil, Erin - In: Industrial marketing management : the international … 42 (2013) 6, pp. 880-889
Persistent link: https://www.econbiz.de/10010211258
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Demand Chain Management : Enhancing Customer Lifetime Value Through Integration of Marketing and Supply Chain Management
Madhani, Pankaj - 2015
Marketing combined with dynamic Supply Chain Management (SCM) provides greater flexibility to satisfy customer demand based on the needs of individual customers and their value to a firm. Marketing focuses on demand creation, while SCM on demand fulfillment. To be successful, the organizations...
Persistent link: https://www.econbiz.de/10013010532
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Enhancing customer lifetime value in fast fashion retailing with RFID initiatives
Madhani, Pankaj M. - In: International journal of business and globalisation : IJBG 15 (2015) 2, pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
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Demand Chain Management : Enhancing Customer Lifetime Value Through Integration of Marketing and Supply Chain Management
Madhani, Pankaj M. - 2016
Marketing combined with dynamic Supply Chain Management (SCM) provides greater flexibility to satisfy customer demand based on the needs of individual customers and their value to a firm. Marketing focuses on demand creation, while SCM on demand fulfillment. To be successful, the organizations...
Persistent link: https://www.econbiz.de/10014130728
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A Quality Value Chain Network : Linking Supply Chain Quality to Customer Lifetime Value
Yu, Qiuping; Shunko, Masha; Mankad, Shawn - 2017
We create a quality value chain network concept to analyze the impact of supply chain quality (SCQ) on the customer lifetime value (CLV). We apply our framework to a rich dataset from a major restaurant chain utilizing text analysis of the complaints to measure SCQ, a two-stage least squares...
Persistent link: https://www.econbiz.de/10014120958