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How to bring innovation into a conservative market?

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Technological and market innovation : strategies for product and company development

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Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions

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Does technological innovation undertaken alone have a real pivotal role? : product and marketing innovation in manufacturing firms

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Marketing in the cyber era : strategies and emerging trends

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"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

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