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Building dynamic capabilities in large global advertising agency networks : managing the shift from mass communication to digital interactivity
Suheimat, Wisam; Prætorius, Thim; Vang, Jan - In: International journal of foresight and innovation … 13 (2018) 1/2, pp. 88-113
Persistent link: https://www.econbiz.de/10011886962
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Advertising in new formats and media : current research and implications for marketers
Pelsmacker, Patrick de (ed.) - 2016 - First edition
This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights … into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe …', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews …
Persistent link: https://www.econbiz.de/10011444012
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Advertisers and audience autonomy at the end of television
Turow, Joseph - In: The advertising and consumer culture reader, (pp. 402-409). 2009
Persistent link: https://www.econbiz.de/10003848480
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Communicating customer value based on modern technologies
Czarniewski, Sławomir - In: Central European business review : CEBR 3 (2014) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
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Trends in new media technology relevant to advertising and marketing
Blunden, Brian (contributor) - In: Advertising in a multimedia age, (pp. 71-221). 1996
Persistent link: https://www.econbiz.de/10001569742
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Advertising in new formats and media : current research and implications for marketers
Pelsmacker, Patrick de (ed.) - 2016
The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social … an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising … formats and how they work. Split into three sections: "The Changing Advertising Universe", "Advertising in a Digital Connected …
Persistent link: https://www.econbiz.de/10012215469
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
Santos -- FRIENDVERTISING: a new advertising strategy in social network marketing / R. Gulay Ozturk -- Online customer …
Persistent link: https://www.econbiz.de/10011729022