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Theory
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Bagozzi, Richard P.
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ECONIS (ZBW)
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A prospectus for theory construction in marketing : revisited and revised
Bagozzi, Richard P.
- In:
Die Kausalanalyse : ein Instrument der empirischen …
,
(pp. 45-81)
.
1998
Persistent link: https://www.econbiz.de/10001299883
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2
Causal models in marketing
Bagozzi, Richard P.
-
1980
Persistent link: https://www.econbiz.de/10000048491
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3
Marketing as exchange
Bagozzi, Richard P.
-
2008
Persistent link: https://www.econbiz.de/10003644647
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4
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
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5
Structural equation models are modelling tools with many ambiguities : comments acknowledging the need for caution and humility in their use
Bagozzi, Richard P.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10003981583
Saved in:
6
Consumer agency and action
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 316-331)
.
2010
Persistent link: https://www.econbiz.de/10003923149
Saved in:
7
Self-regulatory processes and new product adoption behavior
Bagozzi, Richard P.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 369-378)
.
1994
Persistent link: https://www.econbiz.de/10001288162
Saved in:
8
Three systems underpinning marketing behavior
Bagozzi, Richard P.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
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9
Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel
;
Bagozzi, Richard P.
;
Birk, Matthias M.
-
2005
Persistent link: https://www.econbiz.de/10003278373
Saved in:
10
The role of emotions in goal-directed behaviour
Bagozzi, Richard P.
;
Baumgartner, Hans
;
Pieters, Rik
; …
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 36-58)
.
2005
Persistent link: https://www.econbiz.de/10003932973
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