Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The forecasting accuracy of ma...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Forecasting model
104
Prognoseverfahren
104
Theory
73
Theorie
71
Relationship marketing
25
Beziehungsmarketing
21
Marketing
21
Prognose
21
Forecast
20
Time series analysis
20
Zeitreihenanalyse
20
United States
19
Voting behaviour
17
Wahlverhalten
17
Economic forecast
16
Wirtschaftsprognose
16
Advertising
14
Customer integration
14
Forecasting
14
Kundenintegration
14
Werbung
13
Brand image
12
Bibliometrics
11
Bibliometrie
11
Brand
11
Brand management
11
Business
11
Consumer behaviour
11
Markenimage
11
Presidential election
11
Präsidentschaftswahl
11
Election
10
Estimation theory
10
Markenartikel
10
Markenführung
10
Schätztheorie
10
Wahl
10
Competition
8
Internet marketing
8
more ...
less ...
Online availability
All
Undetermined
6
Free
3
Type of publication
All
Article
14
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatz im Buch
2
Book section
2
more ...
less ...
Language
All
English
19
Author
All
Armstrong, Jon Scott
9
Brodie, Roderick J.
9
Graefe, Andreas
5
Green, Kesten C.
3
Hollebeek, Linda D.
3
Baker, Jonathan J.
2
Bolton, Ruth N.
2
Fehrer, Julia
2
Armstrong, J. Scott
1
Calder, Bobby J.
1
Conduit, Jodie
1
Cuzan, Alfred G.
1
Cuzán, Alfred G.
1
Doorn, Jenny van
1
Glynn, Mark S.
1
Ilić, Ana
1
Jones, Randall J.
1
Jones, Randall J. <jun>
1
Jurić, Biljana
1
Kelleher, Carol
1
Libai, Barak
1
Löbler, Helge
1
Malthouse, Edward C.
1
Ord, John Keith
1
Seo, Yuri
1
Stekler, Herman O.
1
Storbacka, Kaj
1
Voss, Kevin E.
1
more ...
less ...
Published in...
All
Working papers / Wharton School, University of Pennsylvania / Marketing
4
International journal of forecasting
2
Journal of service research : JSR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of behavioral decision making
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service theory and practice : JSTP
1
Marketing theory
1
Marketing theory : a student text
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
Saved in:
2
Brand equity and the value of marketing assets
Brodie, Roderick J.
;
Glynn, Mark S.
- In:
Marketing theory : a student text
,
(pp. 379-385)
.
2010
Persistent link: https://www.econbiz.de/10003950918
Saved in:
3
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
4
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
5
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
6
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
7
Engagement platforms in social entrepreneurial ecosystems
Fehrer, Julia
;
Baker, Jonathan J.
;
Brodie, Roderick J.
- In:
Perspektiven des Dienstleistungsmanagements : aus Sicht …
,
(pp. 153-172)
.
2020
Persistent link: https://www.econbiz.de/10012224489
Saved in:
8
Broadening brand engagement within the service-centric perspective : an intersubjective hermeneutic framework
Seo, Yuri
;
Kelleher, Carol
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 317-335
Persistent link: https://www.econbiz.de/10011627148
Saved in:
9
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
10
Significance tests harm progress in forecasting : comment
Stekler, Herman O.
- In:
International journal of forecasting
23
(
2007
)
2
,
pp. 329-330
Persistent link: https://www.econbiz.de/10003483842
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
