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USA
Beziehungsmarketing
25,169
Relationship marketing
25,141
Social Web
20,166
Social web
20,132
Konsumentenverhalten
14,558
Consumer behaviour
14,544
Online-Marketing
12,863
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12,640
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7,056
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5,790
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4,581
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4,344
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4,317
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4,233
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4,172
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4,162
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3,889
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3,875
Theorie
3,666
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3,632
Online-Handel
3,488
Online retailing
3,479
Viral marketing
3,193
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3,193
Marketingmanagement
3,091
Marketing management
3,041
Markenimage
2,775
Brand image
2,761
Innovation
2,611
Soziales Netzwerk
2,577
Internet
2,555
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2,464
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2,463
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2,397
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2,305
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Smith, Alan D.
16
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9
Goldfarb, Avi
9
Tucker, Catherine
9
Kumar, V.
8
Allcott, Hunt
7
Kuchler, Theresa
7
Stroebel, Johannes
7
Walsh, Gianfranco
7
Bailey, Michael
6
Braghieri, Luca
6
Brodie, Roderick J.
6
Cao, Ruiqing
6
Han, Heesup
6
Hollebeek, Linda D.
6
Jang, Soocheong
6
Johnson, Michael D.
6
Pentina, Iryna
6
Choi, Yung Kyun
5
Conduit, Jodie
5
Freeman, Richard B.
5
Gourio, François
5
Jansen, Bernard J.
5
Makarin, Alexey
5
Mattila, Anna S.
5
Rudanko, Leena
5
Skiera, Bernd
5
Bachmann, Ruediger
4
Beatty, Sharon E.
4
Chen, Tom
4
Crinò, Rosario
4
Cuevas, Ruben
4
Donthu, Naveen
4
Duarte, Margarida
4
Ehrlich, Gabriel
4
Fesenmaier, Daniel R.
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Jensen, J. Bradford
4
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14
National Bureau of Economic Research
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2
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2
Institut für Weltwirtschaft
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Brookings Institution
1
Business Information Centre <Toronto>
1
Carnegie Foundation for the Advancement of Teaching
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
DECISION
1
Devlet İstatistik Enstitüsü
1
Droemer Verlag
1
Econometrisch Instituut <Rotterdam>
1
Economisch Instituut <Utrecht>
1
Ecorys
1
Europäische Kommission / Generaldirektion Unternehmen und Industrie
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Gottfried Wilhelm Leibniz Universität Hannover
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Jack Faucett Associates <Chevy Chase, Md.>
1
Ludwig-Maximilians-Universität München
1
Maastrichts Europees Instituut voor Transnationaal Rechtswetenschappelijk Onderzoek
1
Manpower Administration, U.S. Department of Labor
1
Münchener Symposion zum Internationalen Steuerrecht <9, 1990, München>
1
National Institute of Economic and Social Research
1
NetLibrary, Inc
1
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1
Oxford University Press
1
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1
Rijksuniversitair Centrum <Antwerpen> / Department of Law
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
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Working paper / National Bureau of Economic Research, Inc.
44
Journal of advertising research
32
Journal of business research : JBR
26
International journal of hospitality management
25
The journal of services marketing
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Services marketing quarterly
19
Journal of retailing and consumer services
18
Journal of travel and tourism marketing
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of internet marketing and advertising : IJIMA
16
International journal of electronic marketing and retailing : IJEMR
15
Harvard business review : HBR
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing
14
Journal of service research : JSR
14
Psychology & marketing
13
Strategy & leadership : a publication of Strategic Leadership Forum
13
Journal of the Academy of Marketing Science
12
NBER working paper series
12
Business horizons
11
Harvard-Business-Manager : das Wissen der Besten
11
Information systems research : ISR
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of marketing management : MM
10
Journal of marketing theory and practice
10
European journal of operational research : EJOR
9
MIT sloan management review
9
The journal of business & industrial marketing
9
The journal of personal selling & sales management : JPSSM
9
Academy of Management journal : AMJ
8
Discussion paper / Centre for Economic Policy Research
8
European journal of marketing : EJM
8
Handbook of social media management : value chain and business models in changing media markets
8
Health marketing quarterly
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
CESifo working papers
7
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ECONIS (ZBW)
2,312
EconStor
13
USB Cologne (EcoSocSci)
11
RePEc
3
OLC EcoSci
2
ArchiDok
1
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1
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Engaging students via social media : is it worth the effort?
Mostafa, Rania B.
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
Saved in:
3
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
4
Walking the talk : co-creating the future of market research online communities
Troch, Thomas
;
De Ruyck, Tom
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
Saved in:
5
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
Saved in:
6
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
7
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
8
A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra
;
AlSaleh, Dhoha A.
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
Saved in:
9
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
10
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
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