Narrow search
Showing 1 - 10 of 330,277
Cover Image
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Cover Image
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Cover Image
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Cover Image
Product placements in movies and on Broadway : a field study
Wilson, Rick T.; Till, Brian - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Cover Image
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar; Pillai, Deepa; Gistri, Giacomo - In: Handbook on cross-cultural marketing, (pp. 83-103). 2020
Persistent link: https://www.econbiz.de/10013459455
Cover Image
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc - 2009 - 1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Cover Image
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L. - In: The advertising and consumer culture reader, (pp. 59-75). 2009
Persistent link: https://www.econbiz.de/10003848355
Cover Image
Regulating integrated advertising
Spurgeon, Christina - In: The Routledge companion to advertising and promotional …, (pp. 71-82). 2013
Persistent link: https://www.econbiz.de/10010197579
Cover Image
Embedded advertising on television : disclosure, deception, and free speech rights
Cain, Rita M. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10009404944