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O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed

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Marketing perspectives on digital business models : a framework and overview of the special issue

Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349

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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries

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The study of marketing mix within higher schools

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The practice of government public relations

Lee, Mordecai (ed.); Neeley, Grant (ed.); … - 2022 - Second edition

1 Introduction -- 2 Government public relations: what is it good for? -- 3 Media relations -- 4 Public information campaigns -- 5 Crisis communication challenges in the public sector -- 6 Strategic communication planning in the digital age -- 7 Harnessing social media effectively on behalf of...