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How Social Media Drove the 2016 US Presidential Election : A Longitudinal Topic and Platform Analysis
Kübler, Raoul - 2020
To what extent did external events and news versus the candidates' own actions drive the 2016 election outcome? And were candidates misled if they focused on traditional market research versus the newer probabilistic polls? Based on the dynamic political will formation framework, the authors...
Persistent link: https://www.econbiz.de/10012827141
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Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
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What executives can learn from U2 : an exploratory study
Petit, Francis - In: Review of business & finance case studies : RBFCS 1 (2010) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10008824884
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Brand rejuvenation through succession planning
Singh, Amarjit; Goel, Monika - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 628-638). 2007
Persistent link: https://www.econbiz.de/10003677634
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Harry Potter : the story of a global business phenomenon
Gunelius, Susan - 2008
Persistent link: https://www.econbiz.de/10003685447
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The criteria for successful services brands
De Chernatony, Leslie; Segal-Horn, Susan - 2010
Persistent link: https://www.econbiz.de/10003922789
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Key success factors of TV brand management : an international case study analysis
Förster, Kati - In: Journal of media business studies 8 (2011) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea; Lewis, Michael V. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
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Die Kunst moderner Markenführung : Die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011
Marken gehören zu den zentralen immateriellen Werten eines Unternehmens, daher ist die professionelle Markenführung entscheidend für den Unternehmenserfolg. Sarah Antwerpes analysiert die Erfolgsfaktoren der Markenführung und leitet die Anwendbarkeit des „Obama-Phänomens“ für...
Persistent link: https://www.econbiz.de/10014425319