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Consumer behaviour
83,165
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Relationship marketing
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4,469
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3,987
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3,718
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3,679
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Winter, Joachim
16
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15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
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12
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11
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10
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10
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10
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9
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9
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9
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9
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8
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8
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8
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Working paper / National Bureau of Economic Research, Inc.
254
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
79
Journal of business research : JBR
76
International journal of hospitality management
69
Psychology & marketing
66
Journal of fashion marketing and management
59
NBER working paper series
56
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The journal of consumer marketing
39
International journal of consumer studies
38
The American economic review
38
Journal of international consumer marketing
35
Journal of marketing theory and practice
35
Journal of the Academy of Marketing Science
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
The journal of services marketing
32
International journal of retail & distribution management
31
Journal of marketing
31
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
International journal of sport management and marketing : IJSMM
28
Services marketing quarterly
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Discussion paper / Centre for Economic Policy Research
25
Journal of advertising research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Applied economics
22
Journal of business ethics : JOBE
22
Journal of food products marketing
22
Journal of service research : JSR
22
Journal of travel and tourism marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of hospitality marketing & management
20
The review of economics and statistics
20
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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ECONIS (ZBW)
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EconStor
65
USB Cologne (EcoSocSci)
64
Other ZBW resources
53
OLC EcoSci
13
RePEc
5
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1
Generating insight from customer data
Messenger, Steve
- In:
The European retail digest : the authoritative guide to …
56
(
2007/08
),
pp. 45-47
Persistent link: https://www.econbiz.de/10003704187
Saved in:
2
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
Saved in:
3
Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.
;
Bove, Liliana L.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
Saved in:
4
The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.
;
Spanjol, Jelena
;
Qualls, William J.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
Saved in:
5
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
6
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
7
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
8
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
Saved in:
9
The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre
;
John, Joby
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 191-197)
.
2006
Persistent link: https://www.econbiz.de/10003430327
Saved in:
10
Designing a business from the customer back : a post-industrial management competence
Haeckel, Stephan H.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 317-323)
.
2006
Persistent link: https://www.econbiz.de/10003430360
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