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1
"Regulating sin" across the cultures : a
comparison
of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.
;
Venger, Olesya
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
Saved in:
2
Determinants of visual forms used in print advertising : a cross-cultural
comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
3
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
4
Womens portrayal in magazine advertising in Germany, Turkey, and the United States : a cross-cultural exploration study
Bilgic, Refika
;
Hunt, James B.
- In:
The journal of current research in global business : JCRGB
14
(
2011
)
22
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009547027
Saved in:
5
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
6
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
7
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the
USA
and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
8
Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon
;
Johnson, Timothy P.
;
Zhang, Jing
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
Saved in:
9
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
10
Analysis of information content in United States and Korean magazine advertising
Weun, Seungoog
;
Hunt, James B.
;
Scribner, Lisa L.
- In:
Journal of global business : JGB ; journal of the …
15
(
2004
)
28
,
pp. 63-71
Persistent link: https://www.econbiz.de/10002026116
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