Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

; cigarette brands do exhibit comparatively high loyalty metrics in the context of other consumer categories, with 12-month brand … the brand penetration-brand loyalty correlation is only around 0.30 on average; While buyers indeed exhibit high loyalty … a given brand are on average more likely to purchase another large cigarette brand than another small brand; several …