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~subject:"United States"
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United States
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Emotion
10,705
Theorie
10,139
Theory
9,953
Brand management
9,793
Markenführung
9,737
Relationship marketing
9,481
Beziehungsmarketing
9,447
Markenartikel
9,240
Brand
8,200
Brand image
7,561
Markenimage
7,549
Customer satisfaction
6,027
Kundenzufriedenheit
5,868
Online-Handel
5,609
Online retailing
5,599
USA
5,587
Social Web
5,166
Social web
5,164
Deutschland
5,109
Online-Marketing
4,763
Internet marketing
4,749
Service quality
4,647
Dienstleistungsqualität
4,597
Germany
4,581
Einzelhandel
4,315
Retail trade
4,261
Werbewirkung
4,070
Advertising effects
4,016
Experiment
3,921
Electronic Commerce
3,656
Verbraucherverhalten
3,596
E-commerce
3,546
Advertising
3,339
Werbung
3,321
Marketingmanagement
3,036
Marketing management
3,021
Pricing strategy
2,894
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981
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621
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Article
3,850
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1,451
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14
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3,521
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3,521
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856
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856
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737
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737
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317
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317
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153
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127
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74
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74
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51
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51
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41
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41
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37
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36
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36
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24
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19
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19
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15
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15
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13
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13
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11
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11
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11
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11
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11
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11
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7
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7
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5
Statistik
5
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4
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4
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English
5,229
German
71
French
12
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6
Spanish
1
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1
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Lusk, Jayson L.
20
Stavins, Joanna
16
Einav, Liran
14
Han, Heesup
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Bronnenberg, Bart J.
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Kaiser, Harry M.
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Waldfogel, Joel
9
Barber, Nelson
8
Bennett, Gregg
8
Burke, Marshall
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Heft-Neal, Sam
8
Kemp, Elyria
8
Kiser, Elizabeth K.
8
Magnini, Vincent P.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
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National Bureau of Economic Research
72
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
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4
IGI Global
3
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
OECD
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little, Inc
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Goethe-Universität Frankfurt am Main
1
Harvard Institute of Economic Research
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Irving B. Harris Graduate School of Public Policy Studies
1
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Working paper / National Bureau of Economic Research, Inc.
268
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of retailing and consumer services
74
Journal of business research : JBR
73
NBER working paper series
73
Psychology & marketing
66
Sport marketing quarterly : preferred journal of the Sport Marketing Association
63
International journal of hospitality management
59
Journal of fashion marketing and management
51
American journal of agricultural economics
46
International journal of sport management and marketing : IJSMM
45
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The American economic review
39
The journal of consumer marketing
39
International journal of consumer studies
37
Journal of sport management : the official journal of the North American Society of Sport Management
37
Journal of marketing theory and practice
36
Journal of international consumer marketing
34
American economic journal : a journal of the American Economic Association
31
International journal of retail & distribution management
30
Journal of advertising research
30
Journal of consumer behaviour : an international research review
30
Discussion paper / Centre for Economic Policy Research
27
Journal of business ethics : JOBE
26
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of the Academy of Marketing Science
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing
24
The review of economics and statistics
23
Journal of food products marketing
22
Academy of Management journal : AMJ
21
The journal of brand management : an international journal
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
19
Journal of sports economics
19
Journal of travel and tourism marketing
19
Services marketing quarterly
19
The journal of product & brand management
19
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Source
All
ECONIS (ZBW)
5,293
USB Cologne (EcoSocSci)
14
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
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10
of
5,315
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date (oldest first)
1
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
The impact of
brand
cohesiveness and sport identification on
brand
fit in a
sponsorship
context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
3
The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
Saved in:
4
Sportscape,
emotion
, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
5
Leveraging
sponsorship
to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
6
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
7
Inside BAM Racing: rethinking the
sponsorship
match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
8
Expressing identity and shaping image : the relationship between corporate mission and corporate
sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
9
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
10
Show car activation : a practitioner's recommendation for increasing
brand
equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
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