//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of product category...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
83,888
Konsumentenverhalten
81,440
Relationship marketing
26,443
Beziehungsmarketing
25,768
Theorie
11,096
Theory
10,926
Brand management
8,339
Markenführung
8,296
Customer satisfaction
8,186
Kundenzufriedenheit
7,990
Brand image
7,138
Markenimage
7,094
Service quality
6,373
Dienstleistungsqualität
6,321
Social Web
6,260
Social web
6,257
Online-Handel
6,088
Online retailing
6,073
Deutschland
6,022
Germany
5,704
USA
5,610
Online-Marketing
5,378
Internet marketing
5,354
Electronic Commerce
4,673
Einzelhandel
4,642
Retail trade
4,597
Brand
4,542
Markenartikel
4,531
E-commerce
4,521
Kundenintegration
4,056
Customer integration
4,049
Marketingmanagement
3,985
Marketing management
3,969
Werbewirkung
3,745
Advertising effects
3,705
Verbraucherverhalten
3,593
Emotion
3,552
Experiment
3,502
Vertrauen
3,229
more ...
less ...
Online availability
All
Undetermined
1,012
Free
581
Type of publication
All
Article
3,929
Book / Working Paper
1,415
Journal
11
Type of publication (narrower categories)
All
Article in journal
3,524
Aufsatz in Zeitschrift
3,524
Graue Literatur
810
Non-commercial literature
810
Arbeitspapier
701
Working Paper
701
Aufsatz im Buch
374
Book section
374
Hochschulschrift
155
Thesis
132
Collection of articles of several authors
65
Sammelwerk
65
Case study
55
Fallstudie
55
Collection of articles written by one author
51
Sammlung
51
Lehrbuch
40
Textbook
39
Aufsatzsammlung
31
Guidebook
21
Ratgeber
21
Reprint
21
Conference paper
20
Konferenzbeitrag
20
Bibliografie enthalten
14
Bibliography included
14
Amtsdruckschrift
13
Government document
13
Systematic review
12
Übersichtsarbeit
12
Glossar enthalten
11
Glossary included
11
Konferenzschrift
11
Bibliografie
5
Statistik
5
Conference proceedings
4
Statistics
4
Handbook
3
Handbuch
3
No longer published / No longer aquired
3
more ...
less ...
Language
All
English
5,253
German
88
French
12
Undetermined
5
Spanish
1
Swedish
1
Author
All
Lusk, Jayson L.
20
Jang, Soocheong
17
Smith, Alan D.
17
Stavins, Joanna
15
Einav, Liran
14
Han, Heesup
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Mattila, Anna S.
9
Rudanko, Leena
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
Knittel, Christopher R.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
more ...
less ...
Institution
All
National Bureau of Economic Research
57
American Marketing Association
8
IGI Global
5
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation of Britisch Industry
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econometrisch Instituut <Rotterdam>
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Weltwirtschaft
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Japan Society <New York, NY>
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
254
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
79
Journal of business research : JBR
75
International journal of hospitality management
69
Psychology & marketing
66
NBER working paper series
56
Journal of fashion marketing and management
52
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
The journal of consumer marketing
39
International journal of consumer studies
38
The American economic review
38
Journal of international consumer marketing
35
Journal of marketing theory and practice
35
Journal of the Academy of Marketing Science
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
The journal of services marketing
32
International journal of retail & distribution management
31
Journal of marketing
31
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
International journal of sport management and marketing : IJSMM
28
Services marketing quarterly
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Discussion paper / Centre for Economic Policy Research
25
Journal of advertising research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Applied economics
22
Journal of business ethics : JOBE
22
Journal of food products marketing
22
Journal of service research : JSR
22
Journal of travel and tourism marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of hospitality marketing & management
20
The review of economics and statistics
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
more ...
less ...
Source
All
ECONIS (ZBW)
5,338
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
5,355
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generating insight from customer data
Messenger, Steve
- In:
The European retail digest : the authoritative guide to …
56
(
2007/08
),
pp. 45-47
Persistent link: https://www.econbiz.de/10003704187
Saved in:
2
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
Saved in:
3
Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.
;
Bove, Liliana L.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
Saved in:
4
The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.
;
Spanjol, Jelena
;
Qualls, William J.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
Saved in:
5
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
6
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
7
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
8
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
Saved in:
9
The marketing-it paradox : interactions from the customer's perspective
Berthon, Pierre
;
John, Joby
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 191-197)
.
2006
Persistent link: https://www.econbiz.de/10003430327
Saved in:
10
Designing a business from the customer back : a post-industrial management competence
Haeckel, Stephan H.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 317-323)
.
2006
Persistent link: https://www.econbiz.de/10003430360
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->