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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
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Marketing's moment of truth : in search of a new solution
Grossberg, Kenneth Alan - In: Waseda business & economic studies 51 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10012155184
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Walking the talk : co-creating the future of market research online communities
Troch, Thomas; De Ruyck, Tom - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte; Chan-Olmsted, Sylvia M.; … - 2017
Persistent link: https://www.econbiz.de/10011702719
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: Social and environmental issues in advertising, (pp. 149-165). 2017
Persistent link: https://www.econbiz.de/10011591401
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Value co-creation strategy in the social commerce era : editorial
Hajli, Nick - In: Journal of strategic marketing 27 (2019) 4, pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
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The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...
Persistent link: https://www.econbiz.de/10012490445