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The use of Facebook to promote drinking among young consumers

Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401

Persistent link: https://www.econbiz.de/10010433917

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Understanding "likers" on facebook : differences between customer and non-customer situations

Bunker, Matthew P.; Rajendran, K. N.; Corbin, Steven B.; … - In: International journal of business information systems : … 12 (2013) 2, pp. 163-176

Persistent link: https://www.econbiz.de/10009721996

Do you want me to watch this ad on social media? : the effects of norms on online video ad watching

Lee, Joonghwa; Kim, Mikyoung; Ham, Chang-Dae; Kim, Soojung - In: Journal of marketing communications 23 (2017) 5, pp. 456-472

Persistent link: https://www.econbiz.de/10011849980

Stimulating online reviews by combining financial incentives and social norms

Burtch, Gordon; Hong, Yili; Bapna, Ravi; Griskevicius, … - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2065-2082

Persistent link: https://www.econbiz.de/10011873959

Facebook advertisements and purchase of weight-loss products

Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211

Persistent link: https://www.econbiz.de/10010389837

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

value of mobile commerce, positively associated with attitude towards advertising channels. The Facebook social network has … perceived advertising values and attitudes towards Facebook ads on mobile commerce, influenced the intention to buy. … untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines …

Persistent link: https://www.econbiz.de/10013164472

Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users

Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10012385169

"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook

Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92

Persistent link: https://www.econbiz.de/10011695237

Social media marketing : comparative effect of advertisement sources

Shareef, Mahmud Akhter; Mukerji, Bhasker; Dwivedi, … - In: Journal of retailing and consumer services 46 (2019), pp. 58-69

Persistent link: https://www.econbiz.de/10011980784

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