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Viral marketing
Consumer behaviour
81,935
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Social Web
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Social web
20,263
Theorie
12,972
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Relationship marketing
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Internet marketing
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Brand image
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6,070
Customer satisfaction
6,019
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Service quality
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5,374
Deutschland
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Electronic Commerce
4,944
Virales Marketing
4,786
E-commerce
4,768
Germany
4,752
Brand
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Markenartikel
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Werbewirkung
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Frankfurt School Verlag GmbH
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
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OECD
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Springer International Publishing
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Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
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Thai Health Promotion Foundation
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Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
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Westfälische Wilhelms-Universität Münster
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
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Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
4,778
RePEc
10
Other ZBW resources
10
USB Cologne (EcoSocSci)
5
EconStor
2
USB Cologne (business full texts)
1
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1
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
2
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
3
When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Yin, Dezhi
;
Mitra, Sabyasachi
;
Zhang, Han
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011460163
Saved in:
4
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
5
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
6
A picture is worth a thousand words : how images influence information quality and information load in online reviews
Zinko, Robert
;
Stolk, Paul
;
Furner, Zhan
;
Almond, Brad
- In:
Electronic markets : EM ; the international journal of …
30
(
2020
)
4
,
pp. 775-789
Persistent link: https://www.econbiz.de/10012419597
Saved in:
7
Online word-of-mouth and market structure
Santos, Carlos Daniel
- In:
Portuguese economic journal
19
(
2020
)
3
,
pp. 267-283
Persistent link: https://www.econbiz.de/10012497401
Saved in:
8
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
9
The role of electronic word of mouth in reducing information asymmetry : an empirical investigation of online hotel booking
Manes, Eran
;
Tchetchik, Anat
- In:
Journal of business research : JBR
85
(
2018
),
pp. 185-196
Persistent link: https://www.econbiz.de/10011815488
Saved in:
10
An empirical investigation of online review diagnosticity
Raju, G. Amar
;
Joseph, Dennis
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
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