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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de; Cauberghe, Veroline; Hudders, Liselot - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian; Swaminathan, Vanitha; Brooks, Gillian - In: Journal of marketing 83 (2019) 5, pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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Einstieg in das Influencer Marketing : Grundlagen, Strategien und Erfolgsfaktoren
Nirschl, Marco; Steinberg, Laurina - 2018
Das vorliegende essential erläutert die Prinzipien des Influencer Marketing und liefert eine praxisorientierte und komprimierte Einführung in das Thema. Es stellt wirkungsvolle Strategien vor und beantwortet Fragen der Praktiker: Wie kann ich entscheiden, ob sich diese Marketing-Form für mein...
Persistent link: https://www.econbiz.de/10011740037
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Incentivized reviews : promising the moon for a few stars
Petrescu, Maria; O'Leary, Kathleen Bay; Goldring, Deborah; … - In: Journal of retailing and consumer services 41 (2018), pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
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Followers' engagement with instagram influencers : the role of influencers' content and engagement strategy
Tafesse, Wondwesen; Wood, Bronwyn P. - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431126