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The effectiveness of promotional tools in creating awareness towards customers of Islamic banking in Malaysia

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The impact of advertising appeals on purchase intention for women's fashion products in Malaysia

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, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected … from 303 respondents using self-administered online questionnaire that was distributed among social media users in Malaysia … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …

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