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Image campaign

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Impact of Brand Recognition on Reinforcing the Destination's Image

Bašan, Lorena - 2013

Today's market is characterised by a crisis of global proportions, which is also clearly reflected in tourism. Tourist destinations are investing more into tourism development, seeking to ensure competitiveness by adjusting to the requirements of the tourism demand. It is assumed that a...

Persistent link: https://www.econbiz.de/10013079566

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