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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
82,091
Konsumentenverhalten
78,962
Theorie
8,989
Theory
8,926
Relationship marketing
8,829
Beziehungsmarketing
8,786
Brand management
7,440
Markenführung
7,398
Brand image
6,612
Markenimage
6,568
Customer satisfaction
5,553
Online retailing
5,419
Online-Handel
5,416
Kundenzufriedenheit
5,388
USA
4,669
Social Web
4,626
Social web
4,626
United States
4,484
Online-Marketing
4,384
Internet marketing
4,379
Service quality
4,316
Dienstleistungsqualität
4,269
Brand
4,243
Markenartikel
4,224
Einzelhandel
4,096
Retail trade
4,068
Deutschland
3,892
Germany
3,698
Verbraucherverhalten
3,569
Advertising effects
3,542
Electronic Commerce
3,518
E-commerce
3,413
Experiment
3,319
Emotion
3,161
Advertising
3,052
Werbung
2,911
Private consumption
2,850
Privater Konsum
2,850
Pricing strategy
2,737
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All
Undetermined
1,722
Free
622
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Article
2,875
Book / Working Paper
688
Journal
2
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All
Article in journal
2,733
Aufsatz in Zeitschrift
2,733
Aufsatz im Buch
133
Book section
133
Graue Literatur
129
Non-commercial literature
129
Hochschulschrift
115
Arbeitspapier
93
Working Paper
93
Thesis
86
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
10
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Case study
6
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6
Fallstudie
6
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5
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5
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5
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5
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3
Amtsdruckschrift
2
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2
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1
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1
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1
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1
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1
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English
3,378
German
180
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Boerman, Sophie C.
9
Chan, Kara
9
Choi, Yung Kyun
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,555
USB Cologne (EcoSocSci)
10
Showing
1
-
10
of
3,565
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date (newest first)
date (oldest first)
1
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
2
The development of brand attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
3
Returns to product promotion when consumers are learning how to consume
Babutsidze, Zakaria
- In:
Journal of evolutionary economics : JEE
21
(
2011
)
5
,
pp. 783-801
Persistent link: https://www.econbiz.de/10009385316
Saved in:
4
The role of
socialization
agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
5
Gender Jenga : the role of advertising in gender stereotypes within educational and non-educational games
Bush, Bianca
;
Furnham, Adrian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
3
,
pp. 216-229
Persistent link: https://www.econbiz.de/10010188078
Saved in:
6
Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.
;
MacGoldrick, Peter J.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
Saved in:
7
What do adolescent girls learn about gender roles from advertising images?
Chan, Kara
;
Ng, Yu Leung
;
Williams, Russell B.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10009689301
Saved in:
8
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
9
The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
Saved in:
10
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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