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From pitch to ditch : the client/ad agency life cycle

Turnbull, Sarah - In: The marketing review 16 (2016) 2, pp. 111-127

Persistent link: https://www.econbiz.de/10011642065

The advertising standardisation debate revisited : implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States

Turnbull, Sarah; Howe-Walsh, Liza; Boulanouar, Aisha Wood - In: Journal of Islamic marketing : JIMA 7 (2016) 1, pp. 2-14

Persistent link: https://www.econbiz.de/10011560519

How consumers subvert advertising through rhetorical institutional work

Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah - In: Psychology & marketing 39 (2022) 3, pp. 634-646

Persistent link: https://www.econbiz.de/10012817146

Advertising : should creative women be expected to "fake it?"

Thompson-Whiteside, Helen; Turnbull, Sarah; Howe-Walsh, Liza - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 294-319

Persistent link: https://www.econbiz.de/10012515248

How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices

Middleton, Karen; Turnbull, Sarah - In: Marketing theory 21 (2021) 4, pp. 561-578

Persistent link: https://www.econbiz.de/10012660676

#Metoovertising : the institutional work of creative women who are looking to change the rules of the advertising game

Thompson-Whiteside, Helen; Turnbull, Sarah - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 117-143

Persistent link: https://www.econbiz.de/10012498485

Female role portrayals in Brazilian advertising : are outdated cultural stereotypes preventing change?

Middleton, Karen; Turnbull, Sarah; Oliveira, Mauro José de - In: International journal of advertising : the review of … 39 (2020) 5, pp. 679-698

Persistent link: https://www.econbiz.de/10012260252

Exploring advertiser's expectations of advertising agency services

Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 22 (2016) 6, pp. 587-601

Persistent link: https://www.econbiz.de/10011613214

An investigation into on-sourcing of advertising creativity in an emerging economy : the case of the United Arab Emirates

Howe-Walsh, Liza; Turnbull, Sarah; Budhwar, Pawan S. - In: Journal of business research : JBR 103 (2019), pp. 356-364

Persistent link: https://www.econbiz.de/10012104265

The advertising creative process : a study of UK agencies

Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10011706479