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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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The impact of organizational commitment on insiders’ motivation to protect organizational information assets
Posey, Clay; Roberts, Tom L.; Lowry, Paul Benjamin - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 179-214
Persistent link: https://www.econbiz.de/10011491439
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Engagement within occupational trainees : individual difference predictors and commitment outcome
Mills, Maura J.; Fullagar, Clive J. - In: Journal of vocational behavior 98 (2017), pp. 35-45
Persistent link: https://www.econbiz.de/10011672308
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Effect of organizational justice and support on organizational commitment and employee turnover intentions : the mediating role of employee engagement
Aggarwal, Arun; Jaisinghani, Dinesh; Nobi, Kamrunnisha - In: International journal of quality and service sciences 14 (2022) 4, pp. 525-554
Persistent link: https://www.econbiz.de/10013454234
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The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike; Cachelin, Joe͏̈l Luc; Maas, Peter; … - In: The journal of services marketing 25 (2011) 7, pp. 497-508
Persistent link: https://www.econbiz.de/10009387524
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Aligning employees' work engagement and behavioral performance with internal branding : the missing link of employees' perceived brand authenticity
Sultan, Abdullah J. - In: Journal of financial services marketing 27 (2022) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10013170448
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Employee well-being through internal branding : an integrated approach for achieving employee-based brand outcomes
Binu Raj, Asha - In: Global business review 21 (2020) 4, pp. 1065-1086
Persistent link: https://www.econbiz.de/10012287543
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Impact of internal branding on student engagement : insights from a South African university
Maunze, O'bidie Rudo; Abratt, Russell; Mingione, Michela - In: Services marketing quarterly 41 (2020) 2, pp. 124-144
Persistent link: https://www.econbiz.de/10012256934
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Employee engagement and internal branding : two sides of the same coin?
Suomi, Kati; Saraniemi, Saila; Vähätalo, Mervi; … - In: Corporate reputation review 24 (2021) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10012433560