Similar Search Results

Claudia-Ioana, Petruºcã; Adrian, Brunello - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1649-1654

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops has been subject to an abundance of research, leading to...

Persistent link: https://www.econbiz.de/10010838986

Consumer brand loyalty in the Chilean wine industry

Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460

Persistent link: https://www.econbiz.de/10011432296

The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators

Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700

Persistent link: https://www.econbiz.de/10011625274

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business innovation and research 7 (2013) 4, pp. 393-413

Persistent link: https://www.econbiz.de/10010212405

The influence of brand trust on consumer loyalty

Rudzewicz, Adam; Strychalska-Rudzewicz, Anna - In: European research studies 24 (2021) 3, pp. 454-470

Persistent link: https://www.econbiz.de/10012666287

Formulating accommodation brand loyalty : evidence from Greece

Fragkogianni, Marietta; Koutra, Christina - In: Emerging human and techno-human business management …, (pp. 151-187). 2020

Persistent link: https://www.econbiz.de/10012522239

Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping

Machi, Lesedi; Nemavhidi, Phindulo; Chuchu, Tinashe; … - 2022

Persistent link: https://www.econbiz.de/10013407356

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10014511629