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Kumar, V.
35
Vrontis, Demetris
30
Bruhn, Manfred
27
Homburg, Christian
26
Douglas, Susan P.
25
Diamantopoulos, Adamantios
24
O'Cass, Aron
24
Calantone, Roger J.
23
Meffert, Heribert
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Kitchen, Philip J.
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Melewar, T. C.
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Cavusgil, S. Tamer
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Griffith, David A.
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Morgan, Neil A.
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Craig, C. S.
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Samiee, Saeed
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Thrassou, Alkis
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Manrai, Ajay K.
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Brettel, Malte
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Di Benedetto, C. Anthony
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Gierl, Heribert
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Kotabe, Masaaki
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Schultz, Don E.
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Sheth, Jagdish N.
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Steenkamp, Jan-Benedict E. M.
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Balmer, John M. T.
17
Bauer, Hans H.
17
Hult, G. Tomas M.
17
Katsikeas, Constantine S.
17
Pitt, Leyland F.
17
Esch, Franz-Rudolf
16
Gilmore, Audrey
16
Leonidou, Leonidas C.
16
Sousa, Carlos M. P.
16
Varadarajan, Rajan
16
Yan, Ruiliang
16
Cadogan, John W.
15
Dekimpe, Marnik G.
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Hunt, Shelby D.
15
Laroche, Michel
15
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Keleti Károly Gazdasági Kar, Óbudai Egyetem
1
Lehrstuhl für Internationales Management & Beschaffung <Vallendar>
1
Lingnan University
1
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1
School of Marketing and International Business
1
University of New Mexico
1
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Journal of business research : JBR
396
Industrial marketing management : the international journal for industrial and high-tech firms
276
Journal of strategic marketing
197
European journal of marketing : EJM
145
Journal of global marketing
143
International marketing review
142
Journal of international marketing
126
Journal of marketing management : MM
126
Journal of the Academy of Marketing Science
122
The journal of business & industrial marketing
112
Journal of marketing
110
Journal of marketing communications
109
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Journal of retailing and consumer services
83
The journal of brand management : an international journal
79
Asia Pacific journal of marketing and logistics
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
International business review : the official journal of the European International Business Academy
58
Business horizons
56
The journal of product & brand management
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
Journal of advertising research
48
The marketing review
48
Marketing : ZFP ; journal of research and management
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
Journal of marketing research : JMR
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
Journal of business economics : JBE
43
Harvard business review : HBR
42
Harvard-Business-Manager : das Wissen der Besten
42
Psychology & marketing
41
Journal of international consumer marketing
40
AMS review : official publication of the Academy of Marketing Science
39
Journal of business ethics : JOBE
39
Marketing letters : a journal of research in marketing
39
Cogent business & management
38
International journal of technology marketing : IJTMkt
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
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ECONIS (ZBW)
12,053
RePEc
48
BASE
17
EconStor
14
OLC EcoSci
4
USB Cologne (business full texts)
2
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1
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
International journal of business environment : IJBE
7
(
2015
)
4
,
pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
Saved in:
2
Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions
Yang, Man
- In:
International journal of export marketing
2
(
2018
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10012041631
Saved in:
3
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
4
New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
Saved in:
5
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
6
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
7
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
8
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
9
Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta
;
Fang, Meiqi
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
Saved in:
10
The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
4
,
pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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