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Can media neutrality limit creative potential? : how advertising's use of ideation templates fares across media
Tevi, Alexander
;
Koslow, Scott
;
Parker, John
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 312-328
Persistent link: https://www.econbiz.de/10012118866
Saved in:
2
In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander
;
Koslow, Scott
- In:
Challenges in an age of dis-engagement
,
(pp. 155-167)
.
2017
Persistent link: https://www.econbiz.de/10011688973
Saved in:
3
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
4
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Saved in:
5
Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective.
Koslow, Scott
;
Shamdasani, Prem N
;
Touchstone, Ellen E
- In:
Journal of Consumer Research
20
(
1994
)
4
,
pp. 575-85
Persistent link: https://www.econbiz.de/10005785287
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6
What Is Creative to Whom and Why? Perceptions in Advertising Agencies
Koslow, Scott
;
Sasser, Sheila L.
;
Riordan, Edward A.
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 96-110
Persistent link: https://www.econbiz.de/10005425149
Saved in:
7
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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8
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
9
Future directions for advertising creativity research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
10
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
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