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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Reintermediation strategies for disintermediated travel agencies : a strategic marketing perspective
Viljoen, K.; Roberts-Lombard, M.; Jooste, C. J. - In: International business and economics research journal 14 (2015) 3, pp. 561-574
Persistent link: https://www.econbiz.de/10011380450
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Information campaigns : means of communication with customers
Dobrescu, Claudia-Nicoleta; Costencu, Mirela - In: Studies and scientific researches / Economics edition / … 18 (2013), pp. 300-305
Persistent link: https://www.econbiz.de/10010358590
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Doing well by doing good : Les Grands Ballets Canadiens de Montréal offers dance therapy as a strategic initiative
Courchesne, André; Ravanas, Philippe; Pulido, Cristian - In: International journal of arts management 20 (2017) 1, pp. 78-83
Persistent link: https://www.econbiz.de/10011782220
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Cause related marketing and customer skepticism : a study of situational and psychological skepticism
Amawate, Vibhas; Deb, Madhurima - In: Theoretical economics letters 9 (2019) 4, pp. 834-851
Persistent link: https://www.econbiz.de/10012022991
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Customer relationship management technology : bridging the gap between marketing education and practice
Harrison, Dana E.; Ajjan, Haya - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 205-219
Persistent link: https://www.econbiz.de/10012129490
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff; Donthu, Naveen; Henson, Steven E.; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
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The clients of special events and specific marketing communication
Barbu, Florentina-Simona; Maxim, Olga-Irina - In: Journal of economics and business research 20 (2014) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10010440704
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From data to action : how marketers can leverage AI
Campbell, Colin L.; Sands, Sean; Ferraro, Carla; Tsao, … - In: Business horizons 63 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012172056